Rip Curl began writing its story back in 1969. The Australian surfer visionaries' motivation was and still is the quest and desire to explore unknown cliffs. They wanted to be the best at sea, so they made surfboards at first. In 1970, they were fully immersed in the innovative production of neoprens suitable for surfing. Thanks to their approach, technological change in the production of neoprene and high-quality materials, Rip Curl has completely changed the surf-clothing market and continues to set trends in surf fashion today. Rip Curl has been driving its wave for more than 40 years and has become the lifestylebrand for all adrenaline sports lovers whom it dresses from head to toe. Feel the sand under your flip flops, surf in your swimsuit, shorts or lycra shirt. And when it is cold and you switch your surf for your snowboard, Rip Curl puts you in a quality snowboard outfit. Pack your stuff in Rip Curl bag, put on your sweater or your rainbow t-shirt and see the coming of your first wave on Rip Curl watch.